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Unlock the Gen Z Code: The Future of Employer Branding and Leadership.

"Ignore Gen Z at Your Peril: The Hidden Cost of Outdated Leadership"

The entrance of Generation Z into the workforce isn't just a demographic shift; it's a transformative wave reshaping our foundational concepts of work, leadership, and organisational culture. Traditional structures are being challenged, demanding a radical rethinking of employer branding and leadership strategies.

Organizations face pressing challenges with the emergence of Gen Z:
  • Shift in Expectations: 77% of Gen Z demand flexible working arrangements, diverging sharply from traditional models (Frank Fiorille, Paychex, 2023).
  • Cultural Clash: With 65% planning to increase freelance engagements, Gen Z's preference for fluid, project-based roles poses integration challenges for traditional workplaces (Upwork Survey, 2023).
  • High Turnover Risks: Companies misaligned with Gen Z's values experience up to 15% higher turnover rates among young employees (LinkedIn, 2021), highlighting the urgent need for transformation.

Ryan, a seasoned executive with a wealth of experience in leading diverse and dynamic teams across global markets, brings authentic insights into adapting leadership styles to meet the needs of Gen Z. His transition from traditional corporate roles to managing a predominantly Gen Z team in a startup environment underscores his firsthand understanding of the generational shift. The stakes are high, with outdated approaches risking not just employee disengagement but also substantial financial repercussions.

In his Keynote Speech Ryan outlines key strategies essential for modernising leadership and employer branding:
  • Authentic Employer Branding: Emphasising transparency and alignment with social values significantly boosts Gen Z's attraction and retention.
  • Personalised Development: Tailored training and career progression align with Gen Z's expectations for growth and personal achievement.
  • Flexible Work Models: Adapt workplace policies to accommodate remote work and flexible schedules.
  • Inclusive Culture: Foster an environment that values diversity, equity, and inclusion.
  • Technological Integration: Leverage cutting-edge technology to meet the digital fluency expectations of Gen Z.
  • Health and Well-being: Prioritise comprehensive well-being programs that resonate with younger employees.

​Organisations stand at a critical juncture. Embracing these changes not only mitigates the risks of high turnover and cultural obsolescence but also positions companies as desirable places to work, driving both innovation and growth.

This keynote delivers crucial insights into how businesses can effectively attract, engage, and retain Gen Z talent, ensuring their branding resonates deeply with the new workforce generation. It prepares existing leaders to navigate the complexities of a changing environment, turning potential challenges into opportunities for leadership and organisational success. 
The Risks to Employer Branding
  • Generational Shift Challenges
Struggle to integrate Gen Z’s preferences for flexibility, work autonomy, and digital-first approaches into traditional work environments.
  • High Turnover Rates
Organisations misaligned with Gen Z's values experience significantly higher turnover, leading to increased recruitment and training costs.
  • Outdated Leadership Styles
Current leadership practices fail to meet the dynamic and collaborative work style favoured by Gen Z, risking disengagement and inefficiency.
  • Cultural Misalignment
Existing corporate cultures often clash with Gen Z’s values around social responsibility, diversity, and inclusivity.
  • Technological Expectations
Gen Z's proficiency with technology and expectation for modern tools are not being met, affecting their efficiency and satisfaction at work.
How to Engage Gen Z and Emerging Leaders in the Workplace
  • Flexible Work Models
Implement flexible and remote working policies that cater to Gen Z’s expectations, enhancing job satisfaction and retention.
  • Authentic Employer Branding
Develop transparent and genuine employer branding that reflects organisational values and culture, directly appealing to Gen Z’s desire for meaningful work.
  • Revamped Leadership Development
Focus on training programs that emphasise emotional intelligence, flexibility, and mentorship skills to align leaders with Gen Z’s workplace expectations.
  • Inclusive Culture Initiatives
Strengthen diversity and inclusion programs, ensuring that all employees feel valued and understood, which is crucial for fostering innovation and teamwork.
  • Technological Upgrades and Training
Regularly update technology and provide ongoing training to keep pace with digital trends, enhancing both productivity and employee engagement.
Join Ryan as he unpacks the secrets to crafting employer brands that resonate with Gen Z. Learn from a leader who has successfully navigated the generational divide and discover how you can transform your strategies to thrive in this new era. This keynote isn't just about adaptation; it's about leading the charge in creating workplaces where innovation, inclusivity, and productivity flourish.

Ignite Your Employer Brand and Emerging Leadership Bench Strength

1

1/2 Day Workshop

5CCA/CTRA-40 Debrief & Advisory Session with the organisaiton's People & Culture Team​
  • The Cultural Transformation Readiness Assessment-40 (CTRA-40) is designed to help you determine whether your business is ready for a culture transformation
  • Assessment of 40 items across 6 Cultural Change Readiness Predictors to capture cultural transformation readiness prior to launching a change or transformation initiative
  • The 5 Cultures of Culture Assessment (5CCA) is an assessment based on the 5 elements that define culture: Capability Culture; Commitment Culture; Alignment Culture; Individual Performance Culture; and Team Performance Culture
  • Comprehensive 52-page report by tenure, level and overall that isolates both strengths and weaknesses in your culture to build the prescription “architecture” ​​
2

1 Day Workshop

5CCA/CTRA-40 Debrief & Advisory Session: People & Culture and Executive Team
  • The Cultural Transformation Readiness Assessment-40 (CTRA-40) is designed to help you determine whether your business is ready for a culture transformation
  • Assessment of 40 items across 6 Cultural Change Readiness Predictors to capture cultural transformation readiness prior to launching a change or transformation initiative
  • The 5 Cultures of Culture Assessment (5CCA) is an assessment based on the 5 elements that define culture: Capability Culture; Commitment Culture; Alignment Culture; Individual Performance Culture; and Team Performance Culture
  • ​Comprehensive 52-page report by tenure, level and overall that isolates both strengths and weaknesses in your culture to build the prescription “architecture” ​
3

2 Day Workshop

 5CCA/CTRA-40  Immersive Debrief & Strategy Planning Session: Executive Team
  • The Cultural Transformation Readiness Assessment-40 (CTRA-40) is designed to help you determine whether your business is ready for a culture transformation
  • Assessment of 40 items across 6 Cultural Change Readiness Predictors to capture cultural transformation readiness prior to launching a change or transformation initiative
  • The 5 Cultures of Culture Assessment (5CCA) is an assessment based on the 5 elements that define culture: Capability Culture; Commitment Culture; Alignment Culture; Individual Performance Culture; and Team Performance Culture
  • ​​Comprehensive 52-page report by tenure, level and overall that isolates both strengths and weaknesses in your culture to build the prescription “architecture” ​​
4

Executive Retreat 

 Intelligent Leadership® 2.5 Day Immersion Retreat (Limited to 15 participants)
Discover the strength and vibrancy of your inner core and learn to translate this learning into driving greatness in your outer core (how the world sees you)
  • Map your own leadership style to the traits on the Wheel of Intelligent Leadership. Take the powerful Mattone Leadership Enneagram Inventory (MLEI), to uncover the leadership traits that are working for you and against you
  • ​​Supplement your MLEI results with the California Psychological Inventory-260 (CPI-260) and ILEC’s proprietary Strategic-Tactical Leadership Index-360 (STLI-360)
  • Exit with a full Individual Leadership Development Plan (ILDP) and roadmap for leveraging your leadership gifts and addressing your gaps with a Leaderwatch Survey to measure your improvement
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